Quantity
Expected order size, opening assortment, repeat-order plan and whether models are mixed or ordered separately.
Wholesale service
Start with the channel, expected quantity and destination. We will use that context to keep model, case pack, sample and quotation questions together.

Wholesale route
Wholesale buyers are balancing price, shelf role, pack footprint, case quantity, cash tied in inventory and the time it takes to replenish. A strong range is not simply the largest range; it is the range that gives each model a job.
We start with the intended channel and expected quantity, then keep the quotation tied to the product role. That makes it easier to remove a model for a reason, not because its title was less exciting.

Wholesale questions
Put these questions in the same brief as the product request so the answer can be compared across models.
Expected order size, opening assortment, repeat-order plan and whether models are mixed or ordered separately.
Retail format, accessories, inner protection, case pack, carton dimensions and marks.
Destination, age guidance, language, warnings, battery route and documents needed for the channel.
Sample deadline, artwork approval, production window, target ship period and seasonal cut-off.
Assortment architecture
A buyer can compare a range faster when each model has a clear role. The role is a planning tool, not a promise about sales performance.
| Role | Why it belongs | Questions to close |
|---|---|---|
| Entry | Create an accessible first step for the channel. | Control simplicity, package footprint, age guidance, battery and opening quantity. |
| Core | Carry the dependable middle of the assortment. | Repeat-order logic, feature visibility, case pack, documents and pack consistency. |
| Feature | Give the display or listing a reason to stop. | Action, lights, sound, speed or control claim, sample proof and copy limits. |
| Terrain or scale | Add depth without duplicating the core model. | Surface, drive, tire, scale, audience, carton and channel fit. |
Wholesale lesson
Buyers often begin with a long list because they want options. The useful work is to reduce that list into a range that can be explained, packed, documented and replenished. Removing a model for a clear reason is part of good sourcing, not a loss of choice.
For a first conversation, send the target channel, expected quantity, destination and the reason the range needs to exist. That context makes the next product comparison much more commercial.
Wholesale FAQ
Only when the assortment has clear roles. A smaller ladder with comparable products is often easier to price, explain and replenish.
Yes. Group the request by role or collection and state the expected quantity for each route so the quote does not blur the commercial assumptions.
Ask for the selected SKU details, packaging route, MOQ/case pack, lead-time assumptions, current documents and shipping basis in writing.
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